The document management and imaging experts have finally revealed their much anticipated sensations
By Qaiser Chattha Bureau Chief World Point TV
Dubai, UAE, May 7th, 2018: Imaging and printing solutions provider, Brother, has expanded it product
offering for Middle East & Africa office automation market with the unveiling of its eagerly-awaited
latest series of inkjet printers.
Dubbed Inkjet Multi-Function Centres, the new range of office and home printers comes in four exciting
models, which include the DCP-T310 (print, copy, scan), DCP-T510W and DCP-T710W (print, copy, scan
with wireless connectivity), and the MFC-T910DW (2-sided print, copy, scan and fax with Ethernet and
The launch of the new Inkjet Multi-Function Centres is part of Brother’s long-term strategy to
consolidate its regional presence and expand its product portfolio.
According to the spokesperson, the introduction of the new inkjet printer range into the region is as a
result of a steady demand for quality and cost-effective office and home printing solutions. He also
reaffirmed the company’s efforts to produce affordable document management solutions for small
businesses and home business owners as a top priority for the company.
“Today’s small business and home office owners face a difficult decision when choosing a multi-function
center to suit their needs, often having to compromise between cost-efficiency, print quality, and
features.” said Soichi Murakami, managing director, Brother Gulf.
He went on to add, “Brother’s latest Inkjet Multi-Function Centres aim to strike the perfect balance for
this growing group of customers by delivering outstanding print volumes, professional quality prints,
and expanded capabilities – all in one compact and affordable package.”
The UAE has been experiencing steady growth over the past few years. In 2015, the International Data
Center (IDC) reported that the UAE printer market grew by about 4.5 percent down from a high of 10
percent the previous year and 14 percent in 2013.
In terms of value, IDC also reported that the market was valued at over US$320 million in 2015 up from
US$310 the previous year.
Brother’s new Inkjet Multi-Function Centres are now expected to jolt the printer market as more
commercial and domestic consumers shift their preference to inkjet printers, which offer high-quality
low-cost imaging solutions, effortless user experience, and fast print speeds.
“We have redesigned our ink tank printer series to deliver greater cost saving, high quality, and ease-of-
use to users. We have dedicated ourselves to provide solutions that assist businesses to manage their
printing operations cost effectively, and improve their work efficiency.” noted Soichi.
The new Brother Inkjet Multi-Function Centres will be available across the Middle East and Africa. The
printers can be purchased through Brother International (Gulf) FZE authorized resellers and retail stores
in UAE such as Jumbo, Emax, Sharaf DG, Lulu.
Prices range from AED599 for DCP-T310, AED699 for DCP-T510W, AED899 for DCP-T710W, 1369 AED for
MFC-T910DW. The recommended retail price of the ink bottles is AED35 for black (BT-D60BK), and
AED30 for each color (BT-5000CMY).